Change is good. That’s why The Coffee Bean Company has a fresh new look and re-branding. With our signature colour being orange and with our new branding in place, this really positions The Coffee Bean Company as a professional forward thinking company ready for business. Creating a new and improved website has been the biggest opportunity and challenge to the business.
However this has had huge benefits to both us and customers alike. Allowing simple navigation and ease of use, such as click to action functionality, but most importantly, the website incorporates and showcases our new orange branding
Not only have we launched a website, we have also updated the packaging on the “Ower Coffee Blend”. We’ve changed it from yellow to orange to start introducing the new identity to all aspects of the business.Changing our strapline to “The Friendly, Local Coffee Experts” has had a positive impact. The new strapline incorporates our core values as a business, which we demonstrate to our customers each and every day
A small local business, like ourselves needs to stand out in the crowd and orange certainly helps us do that !